By Mark Carrigan Social media is increasingly presented as a way to engage with audiences outside the academy and generate research impact. However it's important to be clear about who you're trying to engage with, how you're trying to engage with them, why you think they will be interested and what resources you have to support you in this strategy. The slides … Continue reading How do I plan an engagement strategy which uses social media?
By Mark Carrigan I’m (re)reading this important paper by Tressie McMillan Cottom in advance of a talk on the dark side of (digital) public engagement. I was asked to suggest a reading for the session and this immediately occurred as the most suitable. It’s a insightful, careful and honest appraisal of the underlying tension in how digital engagement is … Continue reading The Dark Side of (Digital) Public Engagement